How to Conduct a Simple Market Research Survey in Kampala
Getting Direct Consumer Feedback
Understanding your customer base is essential for successful product development and marketing. Even without a large budget, SMEs can conduct effective, simple market research surveys to gather insights.
Steps for a Simple Kampala Survey
- **Define the Goal:** What specific information do you need? (e.g., pricing tolerance, preferred communication channel, satisfaction level). Keep questions focused.
- **Choose Your Sample Location:** Target busy areas relevant to your product (e.g., shopping malls for consumer goods, specific markets for B2B products).
- **Select the Medium:** Use mobile-friendly digital forms (like Google Forms or SurveyMonkey links shared via WhatsApp) or short, face-to-face interviews. Physical forms are often slow and prone to data entry errors.
- **Keep it Short:** People in Kampala are busy. Limit the survey to a maximum of 5-7 questions to maximize completion rates.
- **Offer an Incentive:** A small incentive (e.g., entry into a draw, a 5% discount voucher) significantly increases participation.
Analyze the data regularly and adjust your marketing message or product offering based on genuine consumer feedback.